Donna Moderna

Project background
During a series of offline events and online initiatives, Donna Moderna explored the topic 'Women & Jobs'.
I was commissioned to create the first interactive article for the Donna Moderna's website.

Donna Moderna

Project curated by Istituto Metis. In collaboration with Nicola Giorgio and Emmanuele Lacavalla.

My role
Data analysis, concept, design (graphs) and development.

Donne e Lavoro
Donna Moderna is a well-known weekly women's magazine published by the Italian editor Arnoldo Mondadori. The magazine has a circulation of more than 200,000 copies (at September 2015), and it also has an active website with more than 3 million views per month.

In November 2015, Donna Moderna organised a series of offline events and launched on its website an online survey on the topic 'Women & Jobs'. In occasion of these activities and talks, the magazine wanted to engage with the public about the results of the survey.

Together with a journalist and an illustrator, I developed an interactive storytelling article for the Donna Moderna's website. The goal was to enable the public to explore the survey's data and find insights.

We sourced the qualitative and quantitative data respectively from the result of the online survey and from statistical data by the Istat and Eurostat Institutes. I was in charge of making sense of the data and in continue conversation with the illustrator and the journalist to define the concept of the storytelling piece. We worked closely as a team while confronting with the client, to operate any editorial choices.

We decided to use two different visual languages (charts and illustrations) according to the nature and origin of the data. Then each sketch was quickly prototyped and tested and arranged into the visualisation according to the journalistic narration.
I was in charge of the design of charts and the article's overall development that was supported by an external collaborator.